Market consolidation in the dental industry

Consolidation in the dental market is a trend that is certainly not new to you and is recognizable throughout Europe. The market consolidation in the dental market not only affects a single area, but the entire industry. Combinations to form chains and groups can be found among dental practices and dental laboratories as well as among manufacturers and retailers.

There are various drivers for this trend, which we will examine for you below.

Marktkonsolidierung

Digitization as a driver for market consolidation in the dental laboratory sector

Various factors associated with digitization favor the merger of dental laboratories into laboratory chains and laboratory groups.

On the one hand there are factors that make the merger necessary in order to remain competitive, but on the other hand there are also factors that make a merger possible in the first place.

High investments

The ever faster progressing digitization and the associated exponential growth in technological developments in the dental industry require high investments at ever shorter intervals. A vivid example of this thesis is CAD/CAM-supported production. With the advent of digitization in dental technology, only investments in scanners and software were initially required, but today it is necessary to invest in a 360° workflow.

Geographical location

The holistic, integrated digital workflow, which also includes digital transmission of patient data, means that physical proximity to the client is no longer absolutely necessary. Due to the mergers of dental laboratories, which are made possible, there is a concentration in the metropolitan areas.

Personnel management as a driver for market consolidation in the dental laboratory sector

While the majority of experienced dental technicians will reach retirement age in the next few years, fewer and fewer trainees want to learn the profession of dental technician. In the last 20 years, the number of trainees in dental technology has fallen by a third.

One reason for this is definitely demographic change. According to the Association of German Dental Technicians Guilds (VDZI), another is the low salary. Because the average salary of dental technicians is around 28% below the average for other skilled trades. This difference is due, among other things, to statutory price interventions and other framework conditions in the industry. Large laboratories, laboratory groups and laboratory chains have the opportunity to better pay specialists by using modern technology and the associated relief for employees. Last but not least, because unskilled workers can take on unskilled work.

Shortage of professionals

Practice laboratories not only compete with commercial dental laboratories for orders from practitioners and patients, but also when it comes to recruiting specialists. Practice laboratories and commercial dental laboratories offer on the same job market and are therefore fighting for the same specialists. In order to remain competitive in the employer environment, more and more commercial laboratories are merging, because well-known employers are more attractive and larger laboratory structures can also offer a better work-life balance. This increases the chances of employee loyalty to the company.

Demographics

In the next few years many laboratory owners will have reached retirement age and are looking for successors. There are hardly any successors on the market who take over a small master dental laboratory. On the other hand, the possibility of being taken over by a laboratory chain or joining a laboratory group is much more realistic.

Capacity utilization as a driver for market consolidation in the dental laboratory sector

Market consolidation is not only an issue among dental laboratories, but also in the field of dental care, i.e. among those treating people, who are increasingly joining together to form dental care centers.

Demand bundling

These mergers result in a bundling of demand on the market, which small commercial dental laboratories can often no longer serve due to high capacity utilization or overloading, making consolidation into laboratory chains necessary.

Device capacity utilization

Due to the capacity to meet higher demand, larger dental laboratories have higher equipment utilization and thus achieve faster amortization of investments, such as investing in a polishing machine for finishing partial frameworks (RPD).

Purchasing advantage

The capacity to serve high demand gives large labs and lab groups further competitive advantages over smaller master labs. This results in high purchase quantities of certain products and materials and through this also purchasing advantages, which are reflected in a higher profit margin or in the possibility of offering them at a lower price.

CONCLUSIONS

The observed trend towards larger laboratory structures, which also include laboratory chains and purchasing groups, can be attributed on the one hand to the technological developments in the dental industry, which make mergers possible in the first place, but on the other hand to economic factors that make consolidation necessary.

In the future we will certainly find more cooperations such as purchasing or equipment communities among the dental laboratories.

Laboratory chains will also emerge across national borders. As a result, the dental market and thus also the (digital) patients will benefit from faster market penetration of new products and technologies.

Master dental laboratories that want to avoid being connected to a chain of laboratories still have the opportunity to benefit from the variety of materials and technological developments through outsourcing – for example to CADdent – ​​and also to compensate for excessive capacity utilization.

Would you like to find out more about how we can support you in your everyday work in the dental laboratory? Contact us via our form or call us (+49 82 5999965-0). Our experts will be glad to advise you!