Plugins from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA are integrated on our website. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/. When you visit our website, the plug-in creates a direct connection between your browser and the Facebook server. As a result, Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to assign your visit to our website to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Facebook. You can find more information on this in the Facebook data protection declaration at http://de-de.facebook.com/policy.php.
If you do not want Facebook to be able to assign your visit to our website to your Facebook user account, please log out of your Facebook user account.
Facebook pixels, custom audiences and Facebook conversion
Due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook") is used.
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook Ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").
The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the presentation of Facebook ads can be found in Facebook's data usage guidelines: https://www.facebook.com/policy. Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.
Deactivate Facebook tracking
You can deactivate the collection of your data for usage-based online advertising by Facebook and LinkedIn on the IAB Europe OptOut platform. Alternatively, you can set a cookie here which deactivates tracking via the Facebook pixel. This only works for the current browser and the current device. If you delete the cookies in the browser you are currently using, the Facebook optout cookie will also be deleted. https://www.facebook.com/business/help/651294705016616.
Use of Facebook Insights / Instagram Insights
Facebook Ireland uses its “Facebook Insights” or “Instagram Insights” service on our Facebook and Instagram pages. If you give your consent to tracking on our website by opting in, your data will be recorded for our Facebook and Instagram fan pages. You can assert your rights as a data subject on Facebook Ireland and CADdent GmbH. The primary responsibility according to the GDPR for the processing of Insights data lies with Facebook Ireland. Facebook Ireland fulfills all obligations under the GDPR with regard to the processing of Insights data and makes the essentials of the Page Insights supplement available to the data subjects. CADdent GmbH does not make any decisions regarding the processing of Insights data and the other information resulting from Art. 13 GDPR, including the legal basis, identity of the person responsible and the storage period of cookies on user devices.
You can find more information about the Page Insights supplement regarding the person responsible for Facebook under this link (https://de-de.facebook.com/legal/terms/page_controller_addendum).
Use of YouTube
We have integrated YouTube videos into our online offer, which are stored on www.YouTube.com and can be played directly from our website. These are all integrated in the "extended data protection mode", which means that no data about you as a user will be transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transfer.
When you visit the website, YouTube receives the information that you have accessed the corresponding subpage of our website. If you are logged in to Google, your data will be assigned directly to your account. If you do not want the assignment to your profile on YouTube, you must log out before activating the button. YouTube stores your data as a usage profile and uses it for advertising, market research and / or needs-based design of its website. Such an evaluation takes place in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must address YouTube to exercise this right.
Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the data protection declaration. There you will also find further information on your rights and setting options to protect your privacy: www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework.